Coker Tire
Overview
Coker Tire supplies specialty tires, wheels and related accessories for classic cars. Coker is the leading provider of “original equipment” and “original look” tires and wheels for vintage vehicles. The company maintains a proprietary library of over 1,500 owned tire molds and long-standing licensing arrangements with major tire OEMs. Founded in 1958, the company is headquartered in Chattanooga, Tennessee and maintains locations in Michigan, Virginia and Germany.
Identified Key Value Creation Initiatives
Extend direct-to-consumer sales platform
Broaden tire product offering, particularly for “modern classic” vehicles
Expand into complementary restoration product categories
Execute build-up strategy
Locations
Chattanooga, TN (HQ)
3 in North America
1 in Germany
Industry
Vehicle Aftermarket
Add-Ons
Corvette Central
Paragon Reproductions
Zip Corvette
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